We are excited to announce scan for points, the long-awaited update of our consumer loyalty app for iOS and Android, MobileBytes 2.0. This is a complete re-write and contains many new features which we believe will enhance the guest experience, increase the number of participating guests, and increase the frequency of guest visits. The app’s user interface has been designed to be more friendly, more intuitive, and more simple to use. Appearance and functionality are identical in both iOS and Android.
Loyal guests will now have the ability to scan a barcode attached to their transaction receipt to earn points. Guests will no longer need to remember to inform restaurant staff they are loyal customers before paying for their order. Their receipt is their reminder that points are available for their purchase, and their MobileBytes app will scan and keep track of all points and rewards for every participating MB POS restaurant where they dine. Anytime a receipt is scanned, a copy of the receipt is automatically saved along with a display of points awarded for each purchase. Guests can still use their phone number to attach themselves to tickets but scanning makes this optional rather than required.
We’ve also updated the explore section of the MobileBytes app to be better suited for restaurant accounts with multiple locations. Points and rewards can be shared across all locations and we’ve added a map view showing all nearby locations of a restaurant chain, as well as the user’s current location with turn-by-turn directions to the location of their choice.
On the backend, we’ve added a loyalty report which keeps track of all guest loyalty accounts, including insight into points, rewards, frequency, and spend. The report is exportable for use and analysis outside MB POS. Setup and maintenance of the loyalty program have also been enhanced and simplified.
All the benefits of the original MobileBytes loyalty app programs remain, including iBeacon interaction/notifications and automatic inclusion of rewards as color-coded adjustment options on guest tickets. We’ve also added a helpful badge icon to the checkout and adjustment buttons anytime a ticket has rewards available.